About us

Pledge2Recycle Plastics is the national plastics recycling initiative with the aim to reduce confusion around plastic recycling.

Our mission and vision

Our mission is to promote consistency, remove confusion and increase plastics collected for recycling through education, communication and consistent messages.

Our vision is that all recyclable plastics are collected for recycling. Plastic is a sustainable and circular resource, but positive consumer behaviour change is central to tackling ongoing ambitious targets and circular economy aspirations.

What we do

Pledge2Recycle Plastics specialises in bringing together stakeholders to a common goal of developing plastics recycling communications. Using RECOUP’s wide network of members we are able to ask the experts and find the facts behind the headlines and provide evidence-based responses to many plastic recycling questions.

Pledge2Recycle Plastics provides and supports communications on household plastic recycling by:

  • Agreeing a common language for plastics recycling to reduce consumer confusion around plastic recycling.
  • Developing resources to support plastics recycling education for organisations, communities and schools.
  • Educating all ages on plastic recycling through supporting schools, events, local authorities, communities and RECOUP members to educate about plastics recycling.

The advice and information that Pledge2Recycle Plastics give to the community on plastics recycling is based on the fact of what happens to plastics recycled via kerbside household collections and household waste recycling centres.

Want to learn more about the plastics you can recycle?

RECOUP & Pledge2Recycle Plastics

As an initiative of RECOUPPledge2Recycle Plastics has over 30 years of experience in the plastic resources and recycling industry.

RECOUP, is the UK’s leading independent authority and trusted voice on plastics resource efficiency and recycling. As a registered charity, our work is supported by members who share our commitments including a more sustainable use of plastics, increased plastics recycling, improved environmental performance and meeting legislative requirements.

Resource library

The Pledge2Recycle Plastics resource library contains a wealth of resources to help you learn more about plastics recycling and how you can spread the message.

Consumer insights research 2019

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Plastic Recycling FAQs

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Kent Understanding Plastics ‘Live Lab’ Report

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Best Practice Guide for UK Plastics Recycling Communications

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Contact us

If you have a question or would like to speak to us about how Pledge2Recycle Plastics can help you or your organisation then please get in touch. Pledge2recycle@recoup.org